X Social Media is suing X, a social media firm

It was certain to occur finally: an organization has filed a lawsuit in federal courtroom towards Elon Musk’s X Corp. over its renaming of Twitter (by way of Reuters). The corporate in query is X Social Media LLC, an advert company from Florida that alleges X Corp. is responsible of violating Florida widespread legislation due to “unfair competitors and trademark and repair mark infringement,” in addition to the state’s Misleading and Unfair Commerce Practices Act.

X Social Media (hereafter known as XSM to make this text simpler to write down) writes within the grievance that it has used its registered trademark, “X SOCIALMEDIA,” repeatedly since 2016. XSM claims it has “already suffered loss in income that correlates with X Corp.’s rebrand and use of the mark ‘X.’”

It’s unclear how robust X Social Media’s case will in the end be. Regulation professor Alexandra Roberts instructed The Verge earlier this yr that the “crowded discipline” of “X” logos might make it onerous for any particular person X-branded service to implement a declare towards one other — whether or not that’s Musk’s X or an organization like X Social Media.