Samsung joins Google in RCS shaming Apple

Samsung has launched a brand new video in help of Google’s #GetTheMessage marketing campaign which requires Apple to undertake RCS or “Wealthy Communication Providers,” the cross-platform protocol pitched as a successor to SMS that adopts lots of the options present in trendy messaging apps… like Apple’s personal iMessage.

The video, titled “Inexperienced bubbles and blue bubbles need to be collectively,” exhibits a Romeo and Juliet-style dialog between two customers who need to be collectively, however who’re saved aside by one in every of their “mother and father.”

“What did inexperienced ever do to them? We’re bubbles too,” one in every of them asks.

The “bubbles,” after all, are a reference to Apple’s iMessage interface which exhibits feature-rich blue bubbles for messages despatched between Apple customers, and discordant inexperienced SMS bubbles with lowered performance when Android customers take part within the chat. This two-class system is particularly irritating in international locations just like the US the place about half the inhabitants is utilizing an iPhone and the opposite half is operating Android on a Samsung machine.